ASEAN Leaders have repeatedly shown interest to achieve an ASEAN Economic Community (AEC) by 2015. But it is highly unlikely that ASEAN can refer itself as an effective “Economic Community”, i.e. a community where ASEAN businesses and citizens are able to benefit in terms of lower costs and better job opportunities. Although tariffs have been reduced and agreement like Trade in Goods is in place, there are many non-tariff barriers in the region. The trade facilitation measure of the National Single Window is said to suffer from lack of coordination between agencies or lack of appropriate human resource for most of the member countries. ASEAN is yet to reduce transportation and logistics costs between and within member economies. Despite endorsing the ASEAN Comprehensive Investment Agreement (ACIA) in 2012, ASEAN countries lack domestic reforms and this limits the FDI flows in the region. ASEAN countries continue to suffer from the issue of development divide. The business community, as one of the final beneficiaries, is yet to have full awareness on AEC matters. Despite all these issues, ASEAN economic integration efforts seem difficult to derail. As time is running fast, the ASEAN countries, are trying earnestly to implement the “core” elements of integration by 2015. These are the measures that are expected to have high impact in the region. The region is also trying to play a role of “bridge builder” between countries in the greater scope of Asia. While some of the aspirations of ASEAN economic cooperation would be met by end-2015, rest will be carried forward beyond that.