Skip to main content Accessibility help
×
Hostname: page-component-76fb5796d-22dnz Total loading time: 0 Render date: 2024-04-25T08:43:00.453Z Has data issue: false hasContentIssue false

4 - Sexy vs. Funny: Sexuality in the Postfeminist Cycle

Published online by Cambridge University Press:  05 September 2014

Michele Schreiber
Affiliation:
Emory University, USA
Get access

Summary

If you spell sex in marketing materials, it doesn't sell. If you spell fun, it sells. Sex inside a comedy candy-coats sex and allows the audience to feel comfortable. Laughter covers up insecurity. Sex sells, but not serious sex. Films can be sexy, but they can't portray the sexual intimacy most people crave. In the movies, you have to make safe sex palatable to a younger audience. The portrayal has to be violent or funny.

Producer Peter Guber, The Hollywood Reporter

For those who presume that Hollywood's ideological inner workings operate at an unconscious level, Peter Guber's comments regarding sexuality in the above quote, while disturbing, are refreshingly transparent. Sexuality, he contends, has a particular place in contemporary Hollywood films. It must be presented in one of two styles, either comedic or violent, in order to put the audience at ease. However, sex portrayed in a ‘realistic’ manner cannot be represented in mainstream films because it does not sell, particularly, as Guber goes on to say, to a very important segment of the population – men. This chapter reflects on the implications of Guber's sentiments by examining the discourses in and around female sexuality in the postfeminist romance cycle. In the post-Code era, sexuality is both highly visible and increasingly invisible, depending on the media form that one is considering. On one end of the cultural spectrum we have what Ariel Levy has identified as ‘raunch’ culture, wherein women and young girls' sexual identity revolves around being seen as a sexual object.

Type
Chapter
Information
American Postfeminist Cinema
Women, Romance and Contemporary Culture
, pp. 108 - 139
Publisher: Edinburgh University Press
Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×