On a summer evening in 1999, a fully loaded bus traveling from Tel Aviv to Jerusalem had just climbed to one of the highest points overlooking the city, ten minutes from its final destination. A young lady sitting a few seats behind the driver slipped her mobile phone from her purse, dialed a number, and put the phone to her ear. To the person on the other end of the line she said: “Okay, we've just passed Mevasseret [a suburb of Jerusalem], so we'll arrive in about ten minutes. Start moving and pick me up across from the Convention Center.” The bus driver, who had been busy maneuvering the complicated turns, suddenly looked up in his rear-view mirror and shouted: “No, lady, there's no stop there anymore!”