The concept of épreuve, literally translated as ‘challenge’, was developed by the French sociologist Danilo Martuccelli, who was inspired by Sartre's existential philosophy, phenomenological sociology and its concern for analysing modern experiences, and Charles Wright Mills’ conviction that it is necessary to relate personal problems to the social structures that generate or amplify them. The concept has been used in the sociology of ageing in France to characterise the épreuve of ageing and four domains of épreuve have been identified: activities, identity, autonomy and relationship to the world. This paper applies this template to a corpus of 27 interviews with people at mild to moderate stages of Alzheimer's disease, in order to characterise the épreuve of ageing with the disease. The épreuve of ageing during the earlier stages of the disease is similar to the experience of people who age without a cognitive disorder. However, as the disease progresses the analysis reveals that it tends to exacerbate issues: identity seems especially threatened, simultaneously raising the question of self-presentation and self-definition; although most interviewees strive to retain autonomy, a few delegate it to a close confidante with whom they build a relationship of strong dependence; and weakened communication accentuates the feeling that the world is foreign and strange.

An integrated and principled neuroethics offers ethical guidelines able to transcend conventional and medical reliance on normality standards. Elsewhere we have proposed four principles for wise guidance on human transformations. Principles like these are already urgently needed, as bio- and cyberenhancements are rapidly emerging. Context matters. Neither “treatments” nor “enhancements” are objectively identifiable apart from performance expectations, social contexts, and civic orders. Lessons learned from disability studies about enablement and inclusion suggest a fresh way to categorize modifications to the body and its performance. The term “enhancement” should be broken apart to permit recognition of enablements and augmentations, and kinds of radical augmentation for specialized performance. Augmentations affecting the self, self-worth, and self-identity of persons require heightened ethical scrutiny. Reversibility becomes the core problem, not the easy answer, as augmented persons may not cooperate with either decommissioning or displacement into unaccommodating societies. We conclude by indicating how our four principles of self-creativity, nonobsolescence, empowerment, and citizenship establish a neuroethics beyond normal that is better prepared for a future in which humans and their societies are going so far beyond normal.

There are currently widespread concerns around the impact of media on children's healthy development. This study investigated whether music media influences young children's gender role and self-identity. Thirty-four Grade 1 children and 38 Grade 4 children participated in an experimental study to explore their attitudes towards their own and the opposite gender, their perspectives about gender- and self-presentation, and whether a one-off exposure to music videos influenced their views. Results showed that children demonstrated attitudes consistent with gender stereotypes seen in contemporary music media. The findings indicate a need for early intervention to help children develop healthy attitudes around gender role and self-identity.

During the 1970s, American gerontologist M. Powell Lawton and colleagues saw the person–environment system as fundamental to defining the quality of later life. They proposed the environmental docility hypothesis that weighed whether the more competent the person, the less dependent they are on environmental circumstances. This work was later advanced to show that environmental pro-activity, including adaptation, could reinforce control and autonomy. While that theoretical development focused on the micro-environment of accommodation, it can be applied to the macro-environment of community living. This paper, which utilises data from an empirical study ‘Environment and Identity in Later Life’, examines both the micro and macro scales, develops the theoretical content of the person-competence model, considers the complexity of person–environment interaction, and argues that over time some people find that their attachments to particular environments are compromised by declining competence or changes in the environment, or both. The point at which change impacts on an individual's independence and wellbeing is reached when adaptive behaviour cannot rebalance the macro- and micro-environmental press. This point, termed ‘option recognition’, leads to a range of strategic responses including: modification of behaviour or environment; structural support using formal and informal services; and relocation; all of which impact on self-identity.

This research examines the nature and basis of self-identity in later life and the way in which it is maintained. In contrast to an identity crisis view, which emphasizes role as the link between individual and society and roles as the primary components of identity, this study assumes self to be the important connecting link and self-identity is conceptualized as complex and multi-dimensional. Based on the underlying assumption that identity emerges and is sustained through social interaction, the research focuses on older women's social network involvements. Data obtained through participant observation and 142 personal interviews with elderly women reveal that most of the women studied here do not view themselves as' elderly' or “old”. Age identity is found to be more relevant to some interactions than others. Moreover, the majority have managed to retain a positive identity which is deeply embedded within their informal role involvements and social network ties.

This paper examines friendship in later life, drawing upon data obtained from in-depth interviews conducted with a sample of 142 elderly women who were living in a small town in Atlantic Canada. The nature and meaning of friendship in later life is examined from the perspective of the elderly woman. The data indicate that most respondents have a substantial number of friends and differentiate between different types of friends: ‘friends’ and ‘close friends,’ ‘old friends’ and those acquired more recently. Focusing attention on the concepts of self-identity and reciprocity, an attempt is made to explain why older people might more highly value their old friends than those acquired more recently.

Based on a content analysis of a hundred heterosexual dating advertisements, the paper, in part, seeks to build upon the findings of previous research emerging mainly from the disciplines of sociobiology and psychology, which shows that when selling the self, men market their financial and occupational resources, whereas women offer physical attractiveness and appealing body shape, consistent with traditional ‘sex-role’ stereotypes and mating selection strategies. The main focus of this paper, however, is on the repetitive and changing meanings of masculinity and femininity. Locating analyses in the context of a postmodern, consumer society, it shows that whilst consumer culture appears to provide men with a wide range of resources for the creation of identities, reflexive self-fashioning is more problematic for women. It argues that although what constitutes a ‘feminine’ identity has now diversified as men and women deal with a novel set of social conditions, women's subjectivities remain more fixed and stable than those of men. It concludes, therefore, that access to cultural resources for identity construction are not equally available to men and women.

I wrote a newspaper article describing a branch of the University of the Third Age (U3A). It was given the sub-title ‘It keeps us young’ by the editor without my knowledge or consent. I objected on the grounds that it gave a totally misleading impression of the nature and purpose of the U3A, one which may lead people to suppose that members were striving to be ‘young’. This experience raised the question of the language used to describe those in the Third Age, a controversy in which a number of contemporary gerontologists are involved. It is suggested that some writers are reinforcing the concept of ‘the Ghost in the Machine’ that is commonly held by many lay people, and this leads to confusion about self-identity among those in later life. It is argued that elderly people will be able to map out strategies for successful ageing only if they come to terms with accepting themselves as being old. Longstanding ageist prejudice has tended to create a negative aura surrounding words such as ‘elderly’ and such words need to be rehabilitated.

Drawing on data from a study of middle-class women undergoing the transition to motherhood, this paper critically examines the early 1990s' work of Giddens and Beck on self-identity. Parallels with the work of Giddens and Beck are drawn, but it is argued that more attention needs to be paid to gendered and embodied identity. Using discourse analysis, it is suggested that the women are ‘excused’ from aspects of their identity in the process of pregnancy, but remain within the same regime of subjectification. Six dimensions of an altered sense of self are identified, and the discourses on which the women draw in maintaining a coherent sense of self are discussed. The concept of a refracted self is proposed as a means of theorising these changes.

This paper provides a content analysis of 1094 dating advertisements. It seeks, in part, to test results of previous research emanating mainly from the disciplines of psychology and sociobiology, which shows that men offer financial and occupational attributes and seek physical attractiveness in partners whereas women offer physical attractiveness and seek resource and status attributes, consistent with traditional ‘sex-role’ stereotypes and mating selection strategies. Locating analyses in the context of a postmodern, consumer society, it shows that lifestyle choices have superseded resources as primary identity markers for men, that women market their ‘masculine’ attributes and seek ‘feminine’ men; and that the body is central to identity for both men and women. It concludes therefore that traditional gendered stereotypes may now be changing as men and women deal with a context of a novel set of social conditions.

Drawing on the accounts given by 163 relatives, friends and others who knew a sample of people who lived alone in the last twelve months of their lives, this paper examines a variety of strategies used by speakers to maintain their moral identities. Respondents sought to locate themselves as members of a community of care by stressing their activity in surveillance of the living conditions of those who lived alone, describing their part in the orchestration of help by members of a team of professional and lay carers, and in conducting negotiations over the placement in institutions of people who failed to maintain adequate reputations for independent living. A variety of strategies for justifying or excusing placement decisions—including criticisms of the behaviour of the people who lived alone—are described. At the same time, the accounts are read as a resource for understanding the perspective of the people who lived alone. People who live alone towards the end of life face particularly pressing threats to their capacity to maintain meaning and purpose. Declining physical capacity threatens loss of control and the onset of social death, conspiring to undermine ontological security. The struggle to maintain a reputation for independence in the face of neighbourly surveillance for signs of slippage is described. The paper concludes by identifying a central dilemma for carers: how to provide care that allows its recipient to manage self-identity independently.