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10 - PIMS and the market share effect: biased evidence versus fuzzy evidence
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Notes on contributors
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Part IV - Implications and conclusions
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1 - Globalization and its challenges
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Contents
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Part II - Global market participation
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Frontmatter
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Subject index
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List of tables
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Part I - Leading the global organization
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18 - Conclusion: The continuing process of globalizing
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The INSEAD-Wharton Alliance on Globalizing
- Strategies for Building Successful Global Businesses
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Acknowledgments
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List of figures
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9 - Global marketing of new products
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Part III - Managing risk and uncertainty
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Author index
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