In the 1964 New Hampshire Republican primary, with very little money, no political power base, and not even a genuine candidate, the “Draft Lodge” movement brought off a stunning victory over Goldwater and Rockefeller organizations which spent huge sums, between them controlled nearly all the sources of Republican power in New Hampshire, and had earnest candidates who tramped all over the snow-covered landscape shaking hands by the thousands and making speeches by the hundreds. How that victory was achieved is an instructive lesson in the vagaries of American presidential politics. It also happens to be a brilliant illustration of what has become known as the “public relations” campaign which, it turns out, works even better in primaries than in regular elections. Here then is the story of a political victory put together out of press releases and announcements, a couple of pieces of direct-mail advertising, a five-minute television film, and the mistakes of the other candidates. As for Lodge himself, he was 10,000 miles away in Saigon insisting he was not a candidate.