This article looks at publication strategies from two perspectives. First, the author describes her own publication strategy. She shows how it evolved over time and explains why she adopted a balanced strategy mixing books and papers, English and French, collective and individual authorship. She then builds on her experience as co-editor of two journals, one French and one international, analyses the consequences of the passage of the first to a big commercial publisher and compares the decision-making processes in the two cases. She finishes by pleading for decision-making procedures that allow more discussions and collegial work than the current systems of editors soliciting reviewers.