The present study tries to show a wider-than-usual use of ta'ârof, that is the deliberate play with the so-called “ritual courtesy, or politeness” formulas that can alter the readers' opinion about a character, for instance that result in prejudice, sympathy, etc. towards the characters. Politeness, in both everyday conversations and literary texts, is an excellent device for expressing certain individual opinions. Depending on or irrespective of the conversation partner, individual interests or opinions can be expressed or withdrawn. What I try to prove is that their use— quantity, types etc.—can be a form of expressing the author's direct attitude. I have chosen works of the “classics” of modern fiction (Sâdeq Hedâyat, Bozorg ‘Alavi, Sâdeq Čubak and Jalâl Âl Ahmad). Based on the selected examples from the works of the writers I have chosen, I attempt to demonstrate and prove my presumption. The exaggerated insistence on a certain style or just the exaggerated refusal to use a certain style can be a tool for the writer to influence—beforehand—the readers’ impression of a certain character or characters. This effect can be rough, sarcastic, etc.