10438 results in Cambridge Handbooks
22 - Netnography for Consumer Psychologists
- from 3 - Methods for Understanding Consumer Psychology
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 604-621
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3 - Consumer Goals and Motivation
- from 1 - Consumer Psychology of Individuals
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 53-89
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2 - Storytelling and Narrative Persuasion
- from 1 - Consumer Psychology of Individuals
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 28-52
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3 - Methods for Understanding Consumer Psychology
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 529-640
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Introduction
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 1-4
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Index
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 641-658
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11 - The Psychology of Consumer Social Hierarchy and Rank Signaling
- from 2 - Consumer Psychology of Groups and Society
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 309-330
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1 - Attitudinal Advocacy
- from 1 - Consumer Psychology of Individuals
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- The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023, pp 7-27
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The Cambridge Handbook of Consumer Psychology
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- 30 March 2023
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- 06 April 2023
XVIII - EU Geographical Indications and the Protection of Producers and Their Investments
- from Part III - Signs, Images and Designs
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 308-328
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XVII - Ambush Marketing and Protection of Investments
- from Part III - Signs, Images and Designs
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 291-307
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Figures and Tables
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp vii-viii
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Part I - Science, Technology and Industry
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 25-152
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XII - Copyright in Broadcast Transmissions and the Investment-Protection Rationale
- from Part II - Culture and Entertainment
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 203-226
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III - Test Data Exclusivity
- from Part I - Science, Technology and Industry
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 54-72
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Part III - Signs, Images and Designs
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 259-260
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Contents
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp v-vi
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XI - Protecting Sound Recordings
- from Part II - Culture and Entertainment
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 182-202
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VIII - Pharmaceutical Patents and Evergreening
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 133-152
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Part II - Culture and Entertainment
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- The Cambridge Handbook of Investment-Driven Intellectual Property
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- 16 March 2023
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- 23 March 2023, pp 153-258
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