10438 results in Cambridge Handbooks
16 - Law as Persuasion
- from Part IV - How the Law Protects
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 347-360
-
- Chapter
- Export citation
Figures
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp xi-xii
-
- Chapter
- Export citation
13 - Damages Estimation in Consumer Deception Class Actions
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 270-292
-
- Chapter
- Export citation
Part III - Methodological Advances
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 205-344
-
- Chapter
- Export citation
14 - Taking a Second Look at Secondary Meaning
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 293-311
-
- Chapter
- Export citation
6 - Brand Value, Marketing Spending, and Brand Royalty Rates
- from Part II - Understanding Marketing Phenomena
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 149-171
-
- Chapter
- Export citation
1 - The Purchase Funnel and Litigation
- from Part I - Understanding Consumer Behavior
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 9-35
-
- Chapter
- Export citation
The Cambridge Handbook of Third Language Acquisition
-
- Published online:
- 13 July 2023
- Print publication:
- 27 July 2023
11 - Piece Problems
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 236-249
-
- Chapter
- Export citation
8 - Search Engine Advertising, Trademark Bidding, and Consumer Intent
- from Part II - Understanding Marketing Phenomena
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 185-204
-
- Chapter
- Export citation
Part II - Understanding Marketing Phenomena
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 103-204
-
- Chapter
- Export citation
12 - Marketing Analysis in Class Certification
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 250-269
-
- Chapter
- Export citation
15 - Social Media Evidence in Commercial Litigation
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 312-344
-
- Chapter
- Export citation
4 - Valuation of Personal Data
- from Part I - Understanding Consumer Behavior
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 78-102
-
- Chapter
- Export citation
Part I - Understanding Consumer Behavior
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 7-102
-
- Chapter
- Export citation
7 - On Puffery
- from Part II - Understanding Marketing Phenomena
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 172-184
-
- Chapter
- Export citation
9 - Choice Experiments
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 207-220
-
- Chapter
- Export citation
10 - Use of Conjoint Analysis in Litigation
- from Part III - Methodological Advances
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 221-235
-
- Chapter
- Export citation
Copyright page
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp iv-iv
-
- Chapter
- Export citation
18 - Poor Consumer(s) Law
- from Part IV - How the Law Protects
-
-
- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 384-414
-
- Chapter
- Export citation