Indonesia's decentralization — with which some authority has been passed to the regions — has produced popular leaders such as the current president Joko Widodo (Jokowi), Jakarta governor Basuki Tjahaja Purnama (Ahok), Bandung mayor Ridwan Kamil, and Surabaya mayor Tri Rismaharini (Risma). This new breed of Indonesian leaders are popularly elected in direct elections, unlike their appointed predecessors under Suharto's New Order. These appointed local leaders were essentially individuals chosen by the Ministry of Home Affairs with the approval of local legislatures. Often, they were retired military generals or former bureaucrats who were appointed as extensions of the central administration. Now held regularly, direct elections often see the rise of ambitious rich individuals with questionable leadership skills, but they have also elected self-made leaders with a strong track record in either the government bureaucracy or as professionals.

Among those who rose from bureaucratic circles is Surabaya's mayor Tri Rismaharini (fondly known as Bu Risma). This article investigates her popularity by looking at how her policies have been perceived by the Surabayan voters. Risma's popularity is fascinating and important to investigate, particularly as Jokowi himself launched his presidency based on his credentials first as mayor of Solo and then as governor of Jakarta. Such a trajectory has amplified the positions of local leaders and meant that they are closely watched as possible upcoming national leaders.

This paper selects specific policies in certain areas under Risma's administration, and investigates how they have been perceived by voters. By doing so, it aims to formulate an informed answer on what voters want, and the extent to which a leader's popularity would translate to votes. It is argued here that the case of Risma in Surabaya points to the positive outcome of direct local elections when voters are presented with candidates with a good track record. Cases such as in Surakarta where Jokowi was re-elected with more than 90 per cent of votes in 2010, and Ridwan Kamil who won the Bandung mayorship in 2013 by more than 27 per cent of the votes, show that voters do scrutinize their potential leaders. The success of Risma demonstrates that beyond the aspects of popularity and celebrity status, many more voters inspect the track records of candidates closely. This development may lessen the influence of money politics and vote-buying in elections, and in turn lessen the preponderance of personality cults.