One method whereby nature and mind are organized and controlled (for better or worse) and by which textual divination takes place in literary contexts is through a process of naming and re-naming. This chapter addresses the nature of information in Judaic texts, focusing particularly on the written “names of God”. I argue that these names are the main instrument through which information is organized in Judaic systems. Names are a complex subject in the philosophy of language because they seem to work differently than other features of language: they tend to capture information that is much more specific than other forms of language. When names are written they take on entirely different properties than verbalized names because their physical form, not their sound, persists in time.