With the fortunes of the Entente growing bleaker as 1917 wore on, Lloyd George was too shrewd a politician to take popular feeling for granted. He acted as his own minister of morale. Quite apart from adopting measures designed to pacify labor and maintain the amenities of everyday life, he assiduously heeded Bonar Law's dictum that “in war it is necessary not only to be active but to seem active.” During the Second World War, Churchill's voice could reach practically every British household and so his leadership became more personal, but twenty-five years earlier films were silent and the radio was not readily available to the public. The means that Lloyd George used to project an image of a dynamic man of action, singlemindedly committed to winning the war, were not novel, but it is doubtful if anyone else could have combined them to greater effect. With indefatigable energy, he dashed from place to place, addressing crowds, visiting British General Headquarters and attending inter-Allied conferences. Wherever he went, he made certain that a bevy of reporters and photographers were on hand to tout and record his activities. While there were occasions in the darkest of days when he spoke confidentially to his associates that the war was unwinnable, he never gave the least hint of discouragement in public. His vitality and buoyancy were contagious, imbuing the public with determination and confidence in ultimate victory.