Book contents
- Frontmatter
- Contents
- Preface
- Entertainment Industry Economics
- PART I Introduction
- PART II Media-dependent entertainment
- Chapter 3 Movie macroeconomics
- Chapter 4 Making and marketing movies
- Chapter 5 Financial accounting in movies and television
- Chapter 6 Music
- Chapter 7 Broadcasting
- Chapter 8 Cable
- Chapter 9 Publishing
- Chapter 10 Toys and games
- PART III Live entertainment
- PART IV Roundup
- Appendix A Sources of information
- Appendix B Major games of chance
- Appendix C Supplementary data
- Glossary
- References
- Index
- References
Chapter 9 - Publishing
from PART II - Media-dependent entertainment
Published online by Cambridge University Press: 01 June 2011
- Frontmatter
- Contents
- Preface
- Entertainment Industry Economics
- PART I Introduction
- PART II Media-dependent entertainment
- Chapter 3 Movie macroeconomics
- Chapter 4 Making and marketing movies
- Chapter 5 Financial accounting in movies and television
- Chapter 6 Music
- Chapter 7 Broadcasting
- Chapter 8 Cable
- Chapter 9 Publishing
- Chapter 10 Toys and games
- PART III Live entertainment
- PART IV Roundup
- Appendix A Sources of information
- Appendix B Major games of chance
- Appendix C Supplementary data
- Glossary
- References
- Index
- References
Summary
Publish or perish.
That's the guiding premise for university professors. And, broadly speaking, so it is also for the major media and entertainment companies, which – in this digital age of bits and bytes – might accurately be said to publish movies, television programs, recorded music, and games, much as they might publish books or magazines. Nowadays, all information, or content, is reducible, copyable, and transportable into the same raw material of bits and bytes, no matter what the original form.
Gutenberg's gift
First words
The first published work – one of great significance because of authorship, content, and form of delivery – was chiseled in stone and delivered from Mount Sinai by Moses. One might quip that, for the publishing industry, after delivery of the Ten Commandments, it's been downhill ever since.
Still, from the drawings of early cavemen, to the hieroglyphs of the ancient Egyptians, and then on to the first printed book, it is evident that people have always had a need to communicate with each other by publishing their thoughts, plans, and histories. Printing had already been developed in China in the sixth century A.D. But it wasn't until the year 1455 – when a German pioneer by the name of Johann Gutenberg and his partner, Johann Fust, set up a movable metal-type press to print a Latin Bible – that the modern publishing era began.
- Type
- Chapter
- Information
- Entertainment Industry EconomicsA Guide for Financial Analysis, pp. 360 - 380Publisher: Cambridge University PressPrint publication year: 2010