The large number of advertisements which everywhere cover convenient walls would also be likely to attract the eye of the foreign visitor to a Chinese town. Advertising, although very generally had recourse to in China, appears to be confined to particular classes of business, such as those of druggists, eating-houses, lodging-houses, doctors, theatrical corps, lecturers, fortune-tellers. In fact, it is not considered quite the thing to advertise, on the principle, it is presumed, that “good wine needs no bush.” An exception seems to be made in favour of jewellers, silk and satin mercers, dyers, biscuit bakers, piece-goods vendors, and one or two others, who are permitted by the rules of conventionality to advertise their establishments upon the occasion of opening shop for the first time, or after enlargement or repair. Advertisements are both printed and written, and scarlet paper is the material usually employed. A brief summary of the contents of some of the most common may perhaps interest the reader, if he will again bear me company in imagination into a Chinese street. Here is one issued by a concern styling itself “a benefit to society,” and which undertakes to prescribe gratis for those who are poor and feeble. A literal translation of its 458 characters would be scarcely expedient, although, in the matter of delicacy, the advertisement might compare favourably with many of a like kind found in newspapers in our own language.