Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-8kt4b Total loading time: 0 Render date: 2024-06-29T04:51:36.691Z Has data issue: false hasContentIssue false

28 - Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation

Published online by Cambridge University Press:  05 June 2012

Christopher K. Hsee
Affiliation:
Theodore O. Yntema Professor of Behavioral Sciences and Marketing, University of Chicago Graduate School of Business
Jiao Zhang
Affiliation:
Ph.D. candidate in behavioral science, Graduate School of Business, University of Chicago
Sarah Lichtenstein
Affiliation:
Decision Research. Oregon
Paul Slovic
Affiliation:
Decision Research, Oregon
Get access

Summary

Suppose that a person is faced with two job offers. She finds one job interesting and the other tedious. However, the interesting job will pay her only $60,000 a year, and the tedious job will pay her $70,000 a year. The person wants to choose the job that will give her the greatest overall happiness. To make that choice, she tries to predict the difference in happiness between earning $60,000 a year and earning $70,000 a year and also to predict the difference in happiness between doing the interesting job and doing the tedious job. Is she able to make these predictions accurately? Is she able to choose the job that will indeed bring her the greater overall happiness?

Consider another example. A person currently lives in a 3,000-square-foot (ft2) house that is within walking distance to work. He has the option to move to a 4,000-ft2 house for the same price as his current house, but if he moves there, it will take him an hour to drive to work every day. To decide whether to move, he tries to forecast the difference in happiness between living in the 3,000-ft2 house and living in the 4,000-ft2 house and also to forecast the difference in happiness between being able to walk to work and having to drive an hour to work. Is he able to make these predictions accurately? Is he able to make a decision that will give him the greater overall happiness?

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2006

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×