Skip to main content Accessibility help
×
Hostname: page-component-5c6d5d7d68-pkt8n Total loading time: 0 Render date: 2024-08-06T14:26:59.625Z Has data issue: false hasContentIssue false

Part III - Affective Influences on Cognitive Processes

Published online by Cambridge University Press:  28 October 2009

Leonard Berkowitz
Affiliation:
University of Wisconsin, Madison
Get access

Summary

The next two chapters should be read as a unit. Although each one covers somewhat different topics, both are greatly concerned with how people's feelings influence the way in which they process the information they glean from their immediate situation. Thus, in focusing on how mood influences judgments and decision making, Chapter 5 will introduce the major theoretical analyses of how these effects come about. These formulations, as you will see, are couched largely in information processing terms. Chapter 6, dealing with affective influences on persuasion, will extend, and sometimes even modify, several of these analyses, as well as present some new theoretical conceptions.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2000

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×