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3 - Turning “Citizens” into “Consumers”: Economic Growth and the Level of Public Discourse

Published online by Cambridge University Press:  28 July 2009

Stergios Skaperdas
Affiliation:
Department of Economics, University of California at Irvine
Albert Breton
Affiliation:
University of Toronto
Gianluigi Galeotti
Affiliation:
Università degli Studi di Roma 'La Sapienza', Italy
Pierre Salmon
Affiliation:
Université de Bourgogne, France
Ronald Wintrobe
Affiliation:
University of Western Ontario
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Summary

There is little hope that the Italians will achieve a state of prosperity and internal calm until they start to be more interested in the respective merits of cornflakes and cigarettes than in the relative abilities of their political leaders.

American official, 1947 (quoted in Mazower, 1998, p. 308)

Individualism, at first, only saps the virtues of public life; but, in the long-run, it attacks and destroys all others, and is at length absorbed in downright egotism.

de Tocqueville, Second Book, chapter II (p. 620, [1835] 2000)

INTRODUCTION

Gathered around a big table, a company consisting mostly of young adults produces much noise and fury. They are arguing about some, in the big scheme of things, inconsequential legislation proposed in parliament. There is much talking past each other, the stentorian voice of the conversation's would-be monopolist, the repetition of cliches from the mass media, but also much wit and belly-laughs. After the company's break-up, discussions linger at home, in some cases threatening domestic tranquility. Bits of the topic are picked up at subsequent gatherings in which new controversies might emerge as the center of argument. Newspapers and magazines, aware of the underlying demand, provide plenty of both serious and lightweight fodder for argument in such gatherings.

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Publisher: Cambridge University Press
Print publication year: 2003

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References

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Scitovsky, Tibor, The Joyless Economy, 1976, New York: Oxford University Press

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