The authors penned down the present textbook, with a clear purpose to guide, motivate and encourage readers from a different background who aim to pursue their entrepreneurial dreams by employing effective negotiation skills. It offers the readers a unique experience of learning through a variety of chapters intersecting the areas of negotiation and entrepreneurship. All the topics presented in chapters have been meticulously curated keeping in view the impact and benefits to the readers. The textbook consists of ten chapters ranging from introduction to entrepreneurship, interpersonal behavior, role of communication, conflict management, negotiation planning and strategy, negotiation process and effective tips, negotiation for women, negotiation and cultural differences.

Chapter 1 provides an overview of entrepreneurship and the entrepreneur’s role in society. Entrepreneurship has always been a component of our traditional cultures and old civilizations in general, even from the beginning of recorded history. Understanding entrepreneurship from an entirely new angle is extremely important in today’s competitive business environment. The dynamic changes in the internal and external environment of business necessitate a new perspective and a deeper understanding of the available data.

When it comes to starting a venture and dealing with conflicts, Chapter 2 is all about it. All of the things that stand in the way of starting your own enterprise lead to conflict. Entrepreneurs must learn how to deal with a variety of competing situations while preserving relationships rather than tearing them apart. Entrepreneurs can learn about various conflict resolution strategies, models and styles by studying various approaches to a conflict. As an entrepreneur, conflict management is one of the most sought-after abilities. When dealing with a variety of scenarios including opposing viewpoints and competing interests, these abilities are critical.

According to Chapter 3, entrepreneurs need to communicate well in order to succeed. Successful entrepreneurs have the ability to articulate their thoughts and feelings as well as their problem-solving abilities through effective communication. It also fosters trust, openness and transparency. An entrepreneur’s ability to successfully manage any problem rests on their ability to communicate at many levels, as well as their use of various techniques and methods.