This chapter focuses on the theme of dignity as materialism. In this chapter, the relationship between materialism and dignity/karama suggested in the interviews and in some of the protesters’ demands during the 2011 uprisings in Egypt is first set in the context of the political and economic project of development in today’s modern and global societies. Then, the chapter provides a review of some of the critiques of this political and economic project of development in modern societies and in structural adjustments exposed in new models for socioeconomic progress, particularly to provide for an alternative to strict materialism. The chapter points to the context of a rise of human rights and human dignity discourses that support nonmaterial dimensions of wellbeing and confront it to the representations of karama related to materialism seen in the study. This rise has been seen not only in different societies but also in designing new development models that are precisely concerned with more egalitarian economic conditions for more social justice.