Book contents
- Digital Entrepreneurship
- Digital Entrepreneurship
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Abbreviations
- Introduction
- Part I Strategy and Management
- 1 Digital Entrepreneurship and Digital Business
- 2 Digital Entrepreneurship and Innovation
- 3 Digital Entrepreneurship and Digital Marketing
- 4 Digital Entrepreneurship Education and Skills
- Part II Digital Business Systems
- Part III Industries
- Index
- References
1 - Digital Entrepreneurship and Digital Business
from Part I - Strategy and Management
Published online by Cambridge University Press: 16 December 2021
Book contents
- Digital Entrepreneurship
- Digital Entrepreneurship
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Abbreviations
- Introduction
- Part I Strategy and Management
- 1 Digital Entrepreneurship and Digital Business
- 2 Digital Entrepreneurship and Innovation
- 3 Digital Entrepreneurship and Digital Marketing
- 4 Digital Entrepreneurship Education and Skills
- Part II Digital Business Systems
- Part III Industries
- Index
- References
Summary
The role of this chapter is to introduce the reader to the digital entrepreneurial world where businesses exploit modern technologies in order to gain a strategic advantage over their competitors when entering the market. By distinguishing among the different types of online business – SMEs, start-ups or spin-offs – this chapter introduces the concept of open innovation that lies at the heart of every digital entrepreneur. Furthermore, this chapter delineates the series of steps that an entrepreneur should understand and follow to successfully establish an online business and outlines the risks and challenges to be aware of along the entrepreneurial journey. The last section of this chapter features two digital start-up success stories that leveraged the dynamics of digital technologies and achieved great growth rates as well as high revenues.
- Type
- Chapter
- Information
- Digital EntrepreneurshipManagement, Systems and Practice, pp. 5 - 27Publisher: Cambridge University PressPrint publication year: 2022
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