The March 2020 issue of Vogue Italia was titled ‘The Real Issue’ and portrayed on the cover Ida, a digitally-created model photographed by Mert and Marcus in collaboration with Vogue art director Ferdinando Verderi. As the editor-in-chief Emanuele Farneti explains, the idea was to reflect on the current meshing between virtual and real as condition of existence – the ‘osmosis of these two worlds’ especially at the time of the coronavirus when citizens’ freedom to move has been drastically limited. The fake model Ida, suggests Farnesi, is evidence of the ways digital life is overcoming physical life in practices of representation and, on the other hand, is an evocation of an absence of corporeality and carnality in this digital world.