In his 1913 guide to the city, Grigorii Moskvich wrote that the dream of the “essential Odessan” was to strike it rich and immediately acquire a house, a carriage, and everything else he needed in order to “transform himself (by appearance, of course) into an impeccable British gentleman or blue-blooded Viennese aristocrat.” Then, “immaculately dressed, with an expensive cigar in his teeth,” the remade Odessan was ready to meet his public. Whether “getting into a carriage or sitting down in one of the better cafés, on the boulevard or in the park,” the Odessan was “out to impress by his appearance, aware of his own worth, looking down on everyone and everything below.” “Odessans are proud of themselves (not without foundation), flaunting their ability to dress as well as any purebred Parisian or Viennese.” Women, too, were always well turned out, “no husband carrying the expenses of his wife's toilette as uncomplainingly as the Odessan… . This passion for fashion, the desire to impress by external appearances, penetrates all of Odessa society, from the counts to the cooks,” the writer declared.