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Consumer factors associated with purchasing local versus global value chain foods

Published online by Cambridge University Press:  03 November 2016

Svetlana Bogomolova ,
Adam Loch ,
Larry Lockshin  and
Jon Buckley
Svetlana Bogomolova
Affiliation:
Ehrenberg-Bass Institute for Marketing Science, Business School, University of South Australia, Adelaide, South Australia, Australia
Adam Loch*
Affiliation:
Centre for Global Food and Resources, University of Adelaide, Adelaide, South Australia, Australia
Larry Lockshin
Affiliation:
Ehrenberg-Bass Institute for Marketing Science, Business School, University of South Australia, Adelaide, South Australia, Australia
Jon Buckley
Affiliation:
Alliance for Research in Exercise, Nutrition and Activity (ARENA), University of South Australia, Adelaide, South Australia, Australia
*
*Corresponding author: adam.loch@adelaide.edu.au
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Abstract

Global value chains (GVCs) have grown to represent the major source of modern food and grocery items. Yet there is an increasing preference among consumers toward locally sourced and supplied foods among perceptions of health, economic and community benefits. Typically purchased in farmers’ markets and specialty outlets, local foods are becoming more widely available in supermarkets, who are now interested in how they might introduce or increase that product range. We collect actual purchase data from a regional supermarket chain and analyze the drivers of higher local food proportional outcomes across a sample of consumers. Attempts to link theoretically important drivers of local food purchasing in traditional (e.g., farmers’ market) outlets to supermarket settings proved difficult. Results do, however, suggest some means by which parties interested in developing local value chains between regional suppliers and supermarket outlets could be achieved. As such, the study is a useful first-step in the development of new value chains to address future potential issues of socio-economic stratification and inequality as a consequence of GVC prevalence.

Keywords

local origin foodspurchase driversrevealed preferenceproducer-consumer linkages
Type
Research Article
Information
Renewable Agriculture and Food Systems , Volume 33 , Special Issue 1: Value Chain Development and Impacts , February 2018 , pp. 33 - 46
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Copyright
Copyright © Cambridge University Press 2016 

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