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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Galician M-L (Ed.) (2004) Hawthorn Press, Binghamton NY; ISBN-13:978-0-7890-2535-7; HB; 288 pages; AUD 40.601 GBP 17.20 / USD 29.95 - Customer Relationship Management in Electronic Markets G R Iyer and D Bejou (2003) Hawthorn Press, Binghampton NY; ISBN 0-7890-1945-0; PB; 114 pages; USD 19.95 - Many Thin Companies T Carter (2004) Hawthorn Press, Binghamton NY; ISBN 0-7890-2248-6; PB; 122 pages; USD 22.95 - Conflict Management D Borisoff and D A Victor (1998) Allyn & Bacon, Boston MA; ISBN 0-205-27294-0; PB; 248 pages; USD 75.60

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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Galician M-L (Ed.) (2004) Hawthorn Press, Binghamton NY; ISBN-13:978-0-7890-2535-7; HB; 288 pages; AUD 40.601 GBP 17.20 / USD 29.95
Customer Relationship Management in Electronic Markets G R Iyer and D Bejou (2003) Hawthorn Press, Binghampton NY; ISBN 0-7890-1945-0; PB; 114 pages; USD 19.95
Many Thin Companies T Carter (2004) Hawthorn Press, Binghamton NY; ISBN 0-7890-2248-6; PB; 122 pages; USD 22.95

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Published online by Cambridge University Press:  02 February 2015

Douglas Beatton
Douglas Beatton*
Affiliation:
Management Work & Industry Futures, School of Management, Faculty of Business, Queensland University of Technology, Brisbane QLD, Australia
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Type
Book Reviews
Information
Journal of Management & Organization , Volume 12 , Issue 1 , June 2006 , pp. 78 - 82
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2006

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References

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