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Growth at Hubbard's Foods?

Published online by Cambridge University Press:  18 September 2015

Jodyanne Kirkwood  and
Diane Ruwhiu
Jodyanne Kirkwood
Affiliation:
Department of Management, University of Otago, PO Box 56, Dunedin, New Zealand, Phone: +64 3 479 8523, Fax: +64 3 479 8173, Email: jkirkwood@business.otago.ac.nz
Diane Ruwhiu
Affiliation:
Department of Management, University of Otago, PO Box 56, Dunedin, New Zealand, Phone: +64 3 479 8523, Fax: +64 3 479 8173, Email: druwhiu@business.otago.ac.nz
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Abstract

Dick Hubbard is the founder of Hubbard's Foods Limited. The company is a cereal manufacturer located in Mangere, Auckland. This case highlights the entrepreneurial flair that Dick has, as well as his stance on social responsibility. Hubbard's has grown from a micro-business into a large business with 120 staff, while maintaining a family based culture. It is this question of whether the business should grow further that is the focus of the case.

Type
Research Article
Information
Journal of Management & Organization , Volume 9 , Issue 2 , January 2003 , pp. 47 - 57
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2003 

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References

REFERENCES

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