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The Emergence of Modern Marketing. Edited by Roy Church and Andrew Godley. Portland, OR: Frank Cass, 2003. Pp. 150. $34.95, paper.

Published online by Cambridge University Press:  26 August 2005

RICHARD W. POLLAY
RICHARD W. POLLAY
Affiliation:
University of British Columbia
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Type
REVIEWS OF BOOKS
Information
The Journal of Economic History , Volume 65 , Issue 3 , September 2005 , pp. 889 - 890
Copyright
© 2005 The Economic History Association

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