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Richard K. Popp. The Holiday Makers: Magazines, Advertising and Mass Tourism in Postwar America. Baton Rouge: Louisiana State University Press, 2012. Vii + 204 pp. ISBN 978-08071-4284-4, $37.50 (cloth); 978-0-8071-4286-7 (paper).

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Richard K. Popp. The Holiday Makers: Magazines, Advertising and Mass Tourism in Postwar America. Baton Rouge: Louisiana State University Press, 2012. Vii + 204 pp. ISBN 978-08071-4284-4, $37.50 (cloth); 978-0-8071-4286-7 (paper).

Published online by Cambridge University Press:  18 February 2015

Gary Cross
Gary Cross*
Affiliation:
Pennsylvania State University
*
gsc2@psu.edu
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Type
Book Review
Information
Enterprise & Society , Volume 14 , Issue 3 , September 2013 , pp. 654 - 656
Copyright
Copyright © The Author(s) 2013. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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