Business ethics should not just be a corporate code, but be implemented in the line of business as a corporate philosophy. As an example of the above, I would like to present corporate activities of Canon, Inc. based on the “Kyosei” Initiative which I directed, especially its global development. I would like to show that these activities are ahead of the times and result in great prosperity of a corporation, and to tell my dream to increase corporations which take the same types of actions based on the “Kyosei” Initiative.

The economic and political arguments for the market principle over alternative forms of economic organization are to my mind irrefutable. It is on the moral level that the perplexing concerns about capitalism center, concerns that have been raised from the beginnings of the industrial era down to the present time. This essay focuses on one major aspect of the ongoing moral test of capitalism: the test of whether our major corporations can both succeed in their profit-making efforts and also serve as one of society’s chief mediating structures that stand, like family, church and community, between the individual and the state. Should the corporation serve not simply as a utilitarian arrangement for the efficient production of high quality goods and services, but also as a moral community that shapes human character and behavior? How can it do so in this age of brutal markets?

James Q. Wilson, professor of management at UCLA, has no doubt about the answer. In an article last year, he said: “The problem of imbuing large-scale enterprise with a decent moral life is fundamental.” Corporations “are systems of human action that cannot for long command the loyalty of their members if their standards of collective action are materially lower than those of their individual members.” Capitalists should recognize, he concluded, “that, while free markets will ruthlessly eliminate inefficient firms, the moral sentiments of man will only gradually and uncertainly penalize immoral ones. But, while the quick destruction of inefficient corporations threatens only individual firms, the slow anger at immoral ones threatens capitalism, and thus freedom itself.”

The paper attempts to provide a basis for exploring the continued relevance of Catholic social teaching to business ethics, by interpreting the historic development of a Catholic work ethic and the traditions of Catholic social teaching in light of contemporary discussions of economic globalization, notably those of Robert Reich and Peter Drucker. The paper argues that the Catholic work ethic and the Church’s tradition of social teaching has evolved dynamically in response to the structural changes involved in the history of modern economic development, and thus is well poised to speak to the ethical challenges implicit in the advent of a knowledge-based society. In order to test this thesis, the author sketches an approach to the ethical challenge of corporate downsizing that he believes illustrates the continued relevance of Catholic social teaching to business ethics.

Andrew Wicks recently reflected “On The Practical Relevance of Feminist Thought to Business.” Part of his reflection focussed on my contributions to this subject. In critiquing my work, Wicks notes the similarity between my views on business and those of Alasdair MacIntyre. He goes on to give a brief overview of our position as he sees it. Wicks’s overview, although insightful, is misleading in certain key respects. My purpose in this response, therefore, is to clarify MacIntyre’s views on business. In doing this I will, by default, clarify my own.

MacIntyre himself might be surprised by the frequency with which his name appears in the business-ethics discourse. Although, over a period spanning nearly fifty years, he has written prolifically on the subject of ethics, he has only, as far as I am aware, written two brief articles directly addressing the subject of business ethics. Why then should we in business or in business ethics concern ourselves with his views? I think our interest in MacIntyre stems from our interest in virtue ethics, specifically our interest in the applicability of the virtues to business. When it comes to virtue ethics MacIntyre is recognized as an authority, if not the authority. Even his fiercest detractors would, I hope, admit that he has been largely responsible for the resurrection of classical philosophy in the latter half of this century. His book After Virtue, in which he criticizes modernity and praises a classical virtue-based approach to ethics, is undoubtedly one the most influential books on moral philosophy written this century. Indeed, as postmodernism gains steam as a cultural force, its full influence is perhaps yet to be determined. If MacIntyre’s critique of modernity proves correct, then much of business-ethics theory—not to mention moral theory in general—would be discredited. Thus interest in MacIntyre’s thesis, from many quarters, is understandable.

In April of 1996, the Michigan Automobile Association made a $2500 campaign contribution to the Republicans in the Michigan House of Representatives. Three days later, the Republican-controlled House Tax Policy Committee approved a bill that would have reduced the state sales tax on a new car, based on the value of the trade-in, a bill supported by the automobile dealers. A few days after that, however, the Governor, also a Republican, threatened to veto that legislation. An executive of the auto dealers association called up the House Republication staff and asked for the $2500 contribution back. When informed that the check had been deposited, he told his bank to stop payment (Luke, 1996).

Clerical workers are an important segment of the work force. Catholic social teachings and eucharistic practice shed useful moral light on the increase in contingent work arrangements among clerical workers. The venerable concept of “the universal destination of the goods of creation” and a newer understanding of technology as “a shared workbench” illuminate the importance of good jobs for clerical workers. However, in order to apply Catholic social teachings to issues concerning clerical work as women’s work, sexist elements in traditional Catholic social teachings must be critically assessed. Participation in the Eucharist helps share a moral stance of inclusivity and sensitivity to forms of social marginalization. While actual practice fails fully to embody gender or racial inclusivity, participation in the inclusive table fellowship of the Eucharist should make business leaders question treating contingent workers as a peripheral work force.

We describe the Catholic natural law tradition by examining its origins in the medieval penitentials, the papal decretals, the writings of Thomas Aquinas, and seventeenth century casuistry. Catholic natural law emerges as a flexible ethic that conceives of human nature as rational and as oriented to certain basic goods that ought to be pursued and whose pursuit is made possible by the virtues. We then identify four approaches to natural law that have evolved within the United States during the twentieth century, including the traditionalist, proportionalist, right reason, and historicist approaches. The normative implications of these approaches are discussed in relation to ethical issues in the tobacco industry, ITT under Geneen, the marketing of pharmaceuticals, affirmative action, and bribery. It is argued that Alasdair MacIntyre is correct in claiming that the natural law tradition is superior to the liberal ethics of modern deontology and utilitarianism.

After reading John Dobson’s thoughtful latest response to our ongoing discussion, I thought it important to clarify and reiterate a few key points.

The new push to move political issue activity from the federal to the state and local levels—a new New Federalism—has implications for the ethical and political legitimacy of business political activity. While business political activity at the federal level may be both less costly and less risky than when action shifts to states or localities, at the state or local level it is likely to be more visible, and individual firms may be perceived to have more power. Increased corporate power raises questions about the legitimacy of firm involvement in the political process at the state and local levels. The issue of legitimacy is viewed in the context of the literature on political subcultures being used to study state economic development.

Professors Bill Shaw and John Corvino, in a response article published in the July, 1996 issue of Business Ethics Quarterly, provide a clearly courteous and obviously well-intended criticism of my original (1994) position on the question of why a manager, and in consequence an organization, should be moral. I disagree with their reasoning and, because I believe that this form of the “Why Be Moral?” question lies at the heart of any potential juncture between our field of business ethics and the economic and behavioral disciplines of business management, I should like to reply in what I hope will be equally courteous and well-intended terms.

Understanding the evangelical framework for business ethics is important, since business evangelicals are well positioned to exercise considerable future influence. This article develops the context for understanding evangelical business ethics by examining their history, theology and culture. It then relates the findings to evangelical foundations for business ethics. The thesis is that business ethics, as practiced by those in the evangelical community, has developed inductively from a base of applied experience. As a result, emphases on piety, witnessing, tithing, and neighborliness, important foundations in the evangelical model for business ethics, have resulted in a multitude of applied ethical strategies. This operative ethics model is then evaluated, particularly in regarding to its limited focus on the fundamental purposes and structures of business. The article concludes with several recommended sources which can enrich the evangelical tradition of business ethics, suggesting many resources from the Reformed Christian tradition as well as other ideas from contemporary Protestant and Catholic thinkers.

A quid pro quo is an exchange of value between a citizen or group—often a businessperson or organization—and an official; what the citizen or group offers can take either monetary or nonmonetary form and what the official supplies, in return, is some kind of public act. Despite the fact that instances of quid pro quo seem continually to compel public attention, very few rise to the level of bribery; i.e., the level in which they are resolved judicially. In part, quid pro quo eludes judicial forums for factual reasons: It is difficult to prove. And in part, the reasons are normative: The distinction between objectionable quid pro quo and acceptable democratic norms—on which citizens and groups ought to be able to support officials who are in turn responsive to them—is difficult to draw. Hence, a great gray area of quid pro quo finds itself resolved (or at least debated) in political forums. In what follows I examine central strands of American public discourse over the factual and normative issues of quid pro quo. My purpose is to articulate those principles which most parsimoniously account for its structure, and to explore what presuppositions various discourse-participants either explicitly or implicitly bring to bear in determining whether a situation constitutes a troubling quid pro quo.

Fundamental theological and ethical themes of Luther’s thought and tradition provide a basis for appreciating both the role of business in God’s providential design and the importance of occupation for living out one’s Christian vocation. These same insights establish the ethical basis for a critical appraisal of the current practice of downsizing and its negative impact on the quality of individual lives and whole communities. While Lutheran ethics is realistic about the ambiguities of life, it is also an ethic of compassionate love seeking justice in the world of business as in all of life.

Rather than being inherently evil, business lobbying is a socially responsible activity which needs to be restrained by ethical standards. To be effective in a business environment, traditional ethical standards need to be translated into language which business persons can speak comfortably. Economical explanations must also be available to explain why ethical standards are appropriate in business. Eight such standards and their validating arguments are proposed with examples showing their use. Internal dialogues regarding the ethics of lobbying objectives and tactics will plausibly occur only in businesses which recognize social responsibility mandates. Public interest stakeholders could hasten this recognition by making use of information made available by the Lobbying Disclosure Act of 1995 to institute external dialogues regarding lobbying by specific businesses and industry groups . Given practical ethical standards and the information on business lobbying provided by the law, the press, corporate activists, consumers, pension fund managers and the public can apply pressure for ethical lobbying practices.