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Novelty seeking might underlie curiosity and the novelty dimension of creativity, but not the usefulness dimension

Published online by Cambridge University Press:  21 May 2024

Oguz A. Acar*
Affiliation:
King's Business School, King's College London, London, UK oguz.acar@kcl.ac.uk https://www.kcl.ac.uk/people/oguz-a-acar
Christoph Fuchs
Affiliation:
Faculty of Business, Economics, and Statistics, University of Vienna, Vienna, Austria christoph.fuchs@univie.ac.at https://marketing.univie.ac.at/ueber-uns/habilitierte/christoph-fuchs/
*
*Corresponding author.

Abstract

We question the perspective that curiosity and creativity stem from a shared novelty-seeking process. We emphasize that creativity has two distinct dimensions: Novelty and usefulness, each involving separate cognitive processes. These dimensions may not necessarily mutually reinforce each other. We contend that a more comprehensive model that encompasses the full scope of the creativity construct is needed.

Type
Open Peer Commentary
Copyright
Copyright © The Author(s), 2024. Published by Cambridge University Press

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