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Socioeconomic status, unpredictability, and different perceptions of the same risk

Published online by Cambridge University Press:  29 November 2017

Chiraag Mittal
Mays School of Business, Texas A&M University, College Station, TX 77843. cmittal@tamu.edu
Vladas Griskevicius
Carlson School of Management, University of Minnesota, Minneapolis, MN 55455. vladasg@umn.edu


In this commentary, we address three questions: (1) How might outcomes be affected by the variation in the level of deprivation, rather than the average level of deprivation? (2) Could there be differences in the subjective perception of the same risk as either intrinsic or extrinsic, depending on people's socioeconomic status (SES)? (3) What other psychological mechanisms might play a role in influencing the psychology and behavior of people from deprived backgrounds?

Open Peer Commentary
Copyright © Cambridge University Press 2017 

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