How does one write the history of psychoanalysis? Although the question seems too broad it is still pertinent. In countries like Argentina, where psychoanalysis has become a Weltanschauung, traditional approaches from the history of science, the history of ideas or institutional history are insufficient to give a full account of its cultural implantation. There is a level of cultural reception that is unaccounted for by those approximations but which is, nevertheless, a constitutive component of the history of the discipline. Although some authors have identified a common “latin pattern” in the reception of psychoanalysis, national differences sometimes overcome similarities. Whereas psychoanalysis, for instance, started to be discussed in Argentine medical circles as early as in the 1910s, it did not have the influence in avant-garde literature that it had in France or Brazil. However, since the early 1920s psychoanalysis had an impact in popular magazines and publications in Buenos Aires. Only a multilayered analysis can provide a good understanding of the different patterns of reception of psychoanalysis. Elsewhere I dealt with the impact of psychoanalysis in the medical profession and in the teaching of psychology in Buenos Aires. My goal here is to analyze another area of diffusion of psychoanalysis: popular periodical publications. Although the massive diffusion of psychoanalysis in Argentina began in the 1960s, since the late 1920s popular magazines and publications introduced discussions on psychoanalysis and its creator, thus defining a space through which the discipline inserted itself in the culture of the city of Buenos Aires. It seems clear that in Argentina publications aimed at an expanded lower-middle class public, outside and beyond the restricted circle of the “republic of letters,” constituted an earlier path of reception for psychoanalysis than what is usually considered high literature.