Ofra Bengio's book is a scholarly and methodical endeavor to analyze the way in which Ba`thi Iraq (1968-present) has been using (or misusing) the Arabic language, symbolism, history, and myths in order to legitimize its rule and policies. Bengio demonstrates how language has been twisted and manipu- lated in an attempt to terrorize political enemies, paralyze and enchant the vast majority of the Iraqis, induce them to perform or tolerate atrocities, and risk their lives in battle for leader and country. Sometimes, the regime is entrapped in its own rhetoric. The book shows how discourse, art, and symbols have been used to construct a cult of personality for Saddam Husayn, unmatched in the contemporary Middle East.