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3 - Step 1: identifying assumptions
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Contents
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Glossary
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9 - Beyond ABP as a post-planning tool
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Bibliography
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Part V - Performance measurement – specific measures
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13 - What really goes on in the name of benchmarking?
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2 - Measuring performance: The marketing perspective
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6 - When it should not work but does: Anomalies of high performance
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Part VI - Performance measurement – emerging issues and trends
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Business Performance Measurement
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14 - Measuring marketing performance: Which way is up?
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15 - Loosely coupled performance measurement systems
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Part III - Performance measurement – frameworks and methodologies
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11 - Integrated performance measurement systems: Structure and dynamics
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21 - Measuring eBusiness performance
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5 - A conceptual and operational delineation of performance
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10 - The critical few: First among equals as parameters of strategic effectiveness
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Index
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19 - Measuring innovation performance
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