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15 - International Business: the Soul and the Future
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10 - Services
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Index
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12 - Chopsticks from America: A Historic Assessment
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10 - When Diamonds Weep
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3 - Diwali in India
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13 - Ecological Cooling: The Fridge from Eastern Germany
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4 - The Tomato: Vegetable or Fruit?
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Acknowledgments
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2 - Trade and Investment Policies
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Contents
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5 - Mixel Agitators, a French SME Expanding into China
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4 - Politics and Laws
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9 - Honeyland Manuka Honey from New Zealand
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Part II
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2 - Do International Traders Have It All Wrong?
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International Business Strategy
- Rethinking the Foundations of Global Corporate Success
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International Business
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12 - Innovation in War and Peace
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9 - Reverse Innovation and the Role of Local Partners in Emerging Markets
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