2558 results in American history after 1945
Appendix 1 - Value-Added Chain in Alcoholic Beverages
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Appendix 4 - Selection of the Sample
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Index
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7 - Acquiring Brands
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Appendix 8 - Diversification Strategies
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5 - Channel Management
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Frontmatter
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Appendix 11 - Evolution of Sales of the World's Leading Brands by Beverage Type
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9 - Conclusion
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Series Editors' Preface
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6 - Diversification Strategies
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Appendix 3 - Annual Sales for Each Firm in Alcoholic Beverages
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Plate section
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3 - Growth and Survival
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List of Abbreviations
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Appendix 9 - Patterns of Diversification within Alcoholic Beverages
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Global Brands
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Appendix 2 - Brands Owned by the Leading Multinationals in 2005
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List of Tables
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8 - The Life of Brands
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