7176 results in Media, mass communication
Index
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Bibliography
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Epilogue: the Wagner industry
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Acknowledgments
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5 - Hub
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1 - Image
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Contents
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![](https://assets.cambridge.org/97811074/04397/cover/9781107404397.jpg)
Richard Wagner
- Self-Promotion and the Making of a Brand
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Frontmatter
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Abbreviations
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Introduction
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3 - Niche and branding
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A note on translation and style
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4 - Consumers and consumption
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2 - Publicity
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Part I - The process and practice of everyday journalism
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References
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6 - The interaction-based nature of journalism
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8 - “Boilerplate”: Simplifying stories, anchoring text, altering meaning
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Part IV - Decoding the discourse
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