1550 results in Knowledge Management, Databases and Data Mining
7 - Sponsored-Search Analytics
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- Understanding Sponsored Search
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Notes on Terminology
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6 - BAM!: Branding, Advertising, and Marketing for Sponsored Search
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4 - Sending Signals to the Customer with Ads
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Glossary
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Index
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Frontmatter
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1 - A Context for Sponsored Search
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10 - The Future of Sponsored Search
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9 - Bringing It All Together in a Framework of Sponsored Search
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3 - Understanding Customer Intent for Keyphrase Selection
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Preface
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Acknowledgments
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Contents
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3 - Performance Measures I
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- Evaluating Learning Algorithms
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6 - Statistical Significance Testing
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9 - Conclusion
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8 - Recent Developments
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Contents
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7 - Datasets and Experimental Framework
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