You must have anticipated the possible acceptance of your paper. In some cases (20%) you will find your paper very important (already reflected by the journal you have chosen to publish it in). In that case read the next item.

Publicizing your work

Try to get your work in the media. A number of professional organizations have special news sections in their glossy magazines and on their websites.

In contacts with reporters try to avoid the service of spokesmen of your institute.

Write a press-release yourself. Have it read by very junior scientists and by a non-scientist. Put any success you have with the media on your website and mention it in your annual reports and grant proposals.

Be sure that all your managers will get to know about your media success.