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5 - Our understanding of the stakeholder paradigm operationalized in the three licenses

from Part II - Our understanding of the stakeholder paradigm and its operationalization

Published online by Cambridge University Press:  07 October 2011

Sybille Sachs
Affiliation:
Hochschule für Wirtschaft Zürich (HWZ)
Edwin Rühli
Affiliation:
Universität Zürich
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Summary

Our claim for the stakeholder paradigm

The economic paradigm in an endless series of constraints

According to traditional economic and strategy theories, the firm is mostly seen as a purely economic institution and its actors as driven by self-interest, with society a constraining factor as we discussed in Chapter 2. A firm’s total economic value creation, by combining and allocating factors of production in the competitive environment, is oriented to a utility function that focuses on one objective, namely value maximization for the owner of capital (e.g. shareholder value).

If all human beings are modeled as self-interested actors and efficient market functioning fails to occur, there must be additional control mechanisms over a firm’s value creation, which is normally in the form of state laws and regulations or in some cases by voluntary self-regulation (e.g. Global Compact). This continuous need for control is even more important as some of the actors are not interested in efficient market functioning.

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Chapter
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Stakeholders Matter
A New Paradigm for Strategy in Society
, pp. 73 - 94
Publisher: Cambridge University Press
Print publication year: 2011

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