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3 - The contributor pool

Published online by Cambridge University Press:  27 August 2009

Clifford W. Brown
Affiliation:
Union College, Rhode Island
Lynda W. Powell
Affiliation:
University of Rochester, New York
Clyde Wilcox
Affiliation:
Georgetown University, Washington DC
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Summary

Most donors of serious money to presidential nomination candidates come from an established pool of habitual givers, not from a body of mostly first-time contributors assembled on an ad hoc basis by different candidates each election cycle. As we saw in the preceding chapter, the size of the pool has generally grown election by election since the inception of the FECA rules. Yet even though there is defection from and especially recruitment to this pool, at any point in time the great majority of those who give serious money have contributed before and will do so again, though not necessarily in every election. In 1988, for example, 83% reported that they had contributed previously to a presidential candidate; 95% said they had previously made a political contribution of some kind.

This should not be surprising, since those who are motivated to contribute in one election will probably be motivated to do so the next time. All potential contributors must weigh the opportunity costs of making a cash contribution against an array of political, social, or material benefits that such a contribution might produce. Those who decided in the past that the benefits of contributing outweighed the costs are more likely to make a similar decision in the future than those who decided not to contribute in the past, or those who simply never considered doing so. Thus those who have a propensity to contribute in one election will probably have a propensity to do so next time.

Furthermore, such people are given every opportunity to act on their propensities and remain in the pool.

Type
Chapter
Information
Serious Money
Fundraising and Contributing in Presidential Nomination Campaigns
, pp. 30 - 49
Publisher: Cambridge University Press
Print publication year: 1995

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