This chapter provides an overview of how priming can be used to enhance the study of language attitudes. Priming refers to the non-conscious, automatic effect a stimulus can have on subsequent behaviour, arising from experience- or ideologically based associations between items or concepts. In language-based tasks, priming can surface as faster recall or recognition, and can also result in a response bias toward items associated with the prime. This chapter discusses work that examines how priming can be used to examine language attitudes and how priming can impact language attitude ratings. We provide recommendations for best practices and make suggestions for future research.