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11 - Recommender systems and the next-generation web

from PART II - RECENT DEVELOPMENTS

Published online by Cambridge University Press:  05 August 2012

Dietmar Jannach
Affiliation:
Technische Universität Dortmund, Germany
Markus Zanker
Affiliation:
Alpen-Adria Universität Klagenfurt, Austria
Alexander Felfernig
Affiliation:
Technische Universität Graz, Austria
Gerhard Friedrich
Affiliation:
Alpen-Adria Universität Klagenfurt, Austria
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Summary

In recent years, the way we use the web has changed. Today's web surfers are no longer mere consumers of static information or users of web-enabled applications. Instead, they play a far more active role. Today's web users connect via social networks, they willingly publish information about their demographic characteristics and preferences, and they actively provide and annotate resources such as images or videos or share their knowledge in community platforms. This new way of using the web (including some minor technical innovations) is often referred to as Web 2.0 (O'Reilly 2007).

A further popular idea to improve the web is to transform and enrich the information stored in the web so that machines can easily interpret and process the web content. The central part of this vision (called the Semantic Web) is to provide defined meaning (semantics) for information and web services. The Semantic Web is also vividly advertised, with slogans such as “enabling computers to read the web” or “making the web readable for computers”. This demand for semantics stems from the fact that web content is usually designed to be interpreted by humans. However, the processing of this content is extremely difficult for machines, especially if machines must capture the intended semantics. Numerous techniques have been proposed to describe web resources and to relate them by various description methods, such as how to exchange data, how to describe taxonomies, or how to formulate complex relations among resources.

Type
Chapter
Information
Recommender Systems
An Introduction
, pp. 253 - 288
Publisher: Cambridge University Press
Print publication year: 2010

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