This chapter surveys the interaction between Puccini’s works and various forms of popular culture since the mid-twentieth century. The author examines how Puccini’s music quickly came to be widely absorbed into the popular musical memory through a wide variety of genres. It surveys early recordings of Puccini’s arias and their association with particular recording stars such as Caruso. A discussion of the use of Puccini’s music in films from the 1930s to the present follows, analysing the ways in which it has been employed as a device in films ranging from gentle romances to violent Hollywood blockbusters, sometimes symbolising the essence of Italianness. The author then discusses how excerpts from Puccini’s music have been incorporated into popular songs of a wide range of types and how Puccini arias have made their way into the world of popular television via talent shows, sports programming (notably the use of ‘Nessun dorma’ for the Italia 90 World Cup), chat shows, and advertising.