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Chapter Seven - Reforming the Working Man

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Summary

BY THE BEGINNING of 1916 the Board was optimistic that its policies were producing significant results in the battle against drink. The trade had tolerated interference in its work but the extension of the Board's policies over the forthcoming months was to place a severe strain on this grudging acquiescence. The CCB had a broader mandate to improve industrial performance and the ‘drink problem’ was seen as more than just a problem of pubs but also involved an assessment of the working man's daily routine. As a result action was taken by the Board to modify munitions workers’ diets. This extension of the CCB's powers was seen as vindictive temperance policy implemented under the national interest.

The Board pressed on with its programme. The Second Report of the CCB, published on 1 May 1916, is indicative of the swift and substantive progress made in little under a year. The document itself is much longer than its predecessor, which was referred to as a ‘provisional report’ and deals with a number of concerns merely hinted at previously. Most prominent was the interest taken in the relationship between food and the effect of alcohol, again a familiar grievance of both the temperance and social reform movement, and another front in the battle against drink. While today it is unusual to find a pub that does not sell food, in the Edwardian period this was the exception. The report states:

The evil results arising from excessive indulgence in intoxicating liquor are frequently due, not so much to the unrestricted facilities for obtaining it, or even to the detrimental practice of consuming it at irregular times, and unaccompanied by a meal, as to the absence of wholesome and satisfying substitutes, whether food or drink. A reform of the national habits in this matter, or a reconstruction of the machinery for the provision of refreshments throughout the country, being out of the question in an emergency period like the present, as well as being outside the province of the Board, the Board have taken such opportunities as have presented themselves to urge the improvement of public houses in schedules areas and to assist in the provision of canteens.

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Pubs and Patriots
The Drink Crisis in Britain during World War One
, pp. 166 - 180
Publisher: Liverpool University Press
Print publication year: 2013

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