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24 - Working with the Media – and Getting the Media to Work for You

from Part V - Your Professional Service Career

Published online by Cambridge University Press:  21 July 2022

Mitchell J. Prinstein
Affiliation:
University of North Carolina, Chapel Hill
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Summary

By disseminating findings from psychological research and promoting psychological services to the public, the media serves an important function benefiting the public and our field. Psychologists early in their career can serve an important role contributors to social media, as consultants to trade media, community media outlets, or even national/international media conglomerates. We asked Dr. Phil Zimbardo to discuss his vision for the role of the media in psychology, his advice for psychologists who are contacted by the media, and also to discuss his own groundbreaking experiences with the media on behalf of psychology over the years.

Type
Chapter
Information
The Portable Mentor
Expert Guide to a Successful Career in Psychology
, pp. 434 - 448
Publisher: Cambridge University Press
Print publication year: 2022

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References

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Calkins, H. (2019, April). Progress Notes: Public practice: Sharing your expertise in the media (No. 21). Retrieved January 29, 2021, from www.apaservices.org/practice/business/podcasts/media-expertiseGoogle Scholar
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Mills, K. I. (2018, June 21). Working With Mainstream Media. The Amplifier Magazine, Spring/Summer 2018. https://div46amplifier.com/2018/06/21/working-with-mainstream-media/Google Scholar
Shearer, E., & Matsa, K. E. (2018, September 10). News Use Across Social Media Platforms 2018. Pew Research Center’s Journalism Project. www.journalism.org/2018/09/10/news-use-across-social-media-platforms-2018/Google Scholar
Zimbardo, P. G. (2004). Does Psychology make a significant difference in our lives? American Psychologist, 59(5), 339351. https://doi.org/10.1037/0003-066X.59.5.339CrossRefGoogle ScholarPubMed

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