Introductions to the subject

3424 Creative economy: how people make money from ideas

J. Howkins new edn, Penguin, 2002, 288pp. £9.99. ISBN 0140287949.

An author with deep experience of international creative industries explains why the selling of ‘intellectual property’ has become so important within the global economy.

3425 From Empire to Europe: the decline and revival of British industry since the Second World War

G. Owen HarperCollins, 2000, 544pp. £8.99. ISBN 0006387500.

A former editor of the UK Financial Times charts the reasons for Britain's industrial decline after the Second World War. ‘Qualifies as one of the most compelling works to appear in recent decades on the economic evolution of the United Kingdom since the end of the Second World War.’ (New Statesman 13 December 1999 www.newstatesman.com/199912130053)

3426 Industry and Firm Studies

V.J. Tremblay and C.H. Tremblay 4th edn, M.E. Sharpe, 2007, 400pp. £47.17. ISBN 0765617234.

New coverage of professional sports, soft drinks, distilled spirits and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz and TiVo.

3427 Knowledge and competitive advantage: the coevolution of firms, technology, and national institution

J.P. Murmann, G. Jones and L. Galambos Cambridge University Press, 2006, 316pp. £15.99. ISBN 0521684153.

http://professor-murmann.net [COMPANION]

Uses the development of the synthetic dye industry in Great Britain, Germany and the USA to demonstrate how differences in educational institutions and patent laws affected the growth of a new industry in the three countries. ‘All International Business scholars can learn from Murmann's evolutionary models of organizational mechanisms.’ (Journal of International Business Studies (2004) 35 p.560–3.)

3428 Leviathans: multinational corporations and the new global history

A.D. Chandler and B. Mazlish, eds Cambridge University Press, 2005, 264pp. £15.99. ISBN 0521549930.

www.cambridge.org/catalogue/catalogue.asp?isbn=9780521549936

[DESCRIPTION]

Covers the history, development, cultural and social implications of the multinational corporation and the major role that such corporations play in globalization. ‘The summaries of multinational development … are successful’ (Business History Review 80 p.194)

3429 Paths of innovation: technological change in 20thcentury America

D.C. Mowery and N. Rosenberg Cambridge University Press, 1999, 224pp. £15.99. ISBN 0521646537.

Demonstrates how the simultaneous emergence of new engineering and applied science disciplines in the universities, in tandem with growth in the research and development industry and scientific research, has been a primary factor in the rapid rate of technological change.