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5 - Serving global customers in producer goods

Published online by Cambridge University Press:  05 June 2012

Mauro F. Guillén
Affiliation:
Wharton School, University of Pennsylvania
Esteban García-Canal
Affiliation:
Universidad de Oviedo, Spain
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Summary

It is impossible to study the economic growth of the developing countries in modern times without considering the mutual interactions between these economies and those of the advanced countries.

K. Akamatsu (1962: 3)

Once upon a time, I didn't have to do R&D. Now I do research, design and development; I have to be a leader and to rack my brains. These are costs, but thanks to them the relationship between the manufacturer and the supplier has become very difficult to be broken.

Tarragó Pujol, Vice-President of Ficosa International

Producer goods historically played a prominent role in the rise of the newly industrialized countries beginning in the 1960s, including South Korea, Taiwan, Thailand, Brazil, Mexico, and Spain, among others. Sectors such as steel, metals, automotive components, and machinery became the target of the government's development efforts. In this chapter, we analyze selected examples of Spanish firms that benefited from such policies and pursued strategies of global growth, albeit with different degrees of product diversification and vertical integration. We also draw comparisons to Indian and Chinese firms in the same industry.

One common policy to jump-start producer goods manufacturing is to attract investments by foreign multinationals. In the automobile sector, for instance, governments frequently offer assemblers favorable conditions with a view to fostering the development of local suppliers. Governments can speed up industrialization by attracting inward foreign direct investments oriented to exports that also entail local sourcing of components and support services. Under these circumstances MNEs act as “instant transplanters of industrialization” (Ozawa 1996).

Type
Chapter
Information
The New Multinationals
Spanish Firms in a Global Context
, pp. 99 - 126
Publisher: Cambridge University Press
Print publication year: 2010

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