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8 - From Family Firms to MultiMexicans in the Beer Industry

Grupo Modelo and Cuauhtémoc Moctezuma

Published online by Cambridge University Press:  03 December 2018

By
Edgar Rogelio Ramírez-Solís ,
Verónica Ilián  and
Baños-Monroy
Edited by
Alvaro Cuervo-Cazurra  and
Miguel A. Montoya
Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara
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Type
Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
 , pp. 213 - 244
Publisher: Cambridge University Press
Print publication year: 2018

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References

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