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  1. Home
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  3. Media Rights and Intellectual Property
Publisher:
Edinburgh University Press
Online publication date:
August 2013
Print publication year:
2005
Online ISBN:
9780748680597
Subjects:
Law: General Interest, Law, Film, Media, Mass Communication, Media, Mass Communication
Information

Book description

This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham’s image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it’s the blockbuster movie Harry Potter or successful children’s television programme Bob the Builder.

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